As the naming rights partner for the VinFast IRONMAN US series, title partner of the VinFast IRONMAN World Championship and lead partner, VinFast will have a highly visible brand association at IRONMAN events around the world. It will provide unique direct-to-consumer experiences at the IRONMAN racing venue with opportunities for participants and fans to experience a next-generation EV car through test drives and other experiential programming.
The alliance signing ceremony was held on July 23, 2022 in Nha Trangduring the Vingroup Elite Vietnam Tour 3, and witnessed by many world-renowned media personalities and thought leaders from the industry of North America.
“The IRONMAN Group is delighted to have developed a far-reaching and comprehensive partnership with VinFast, including our main events of the IRONMAN World Championship and IRONMAN 70.3,” he said. Andrew MessickPresident and CEO of The IRONMAN Group. “We value how VinFast pushes the boundaries through its smart and eco-friendly electric vehicles to create a sustainable future for all. This is very much in the spirit of IRONMAN and our athletes to break and exceed preconceived limits.”
As the world’s first automaker to completely switch from internal combustion engines to electric vehicles, from vietnam First EV brand and a pioneer in many innovative areas and technologies, VinFast prides itself on achieving what many people thought would be impossible. VinFast has brought world-class electric vehicles to consumers in an exceptionally short time, at a reasonable cost. Providing sustainable transportation, exemplifying the journey of champions, is one of the many efforts that VinFast has made with the aim of making premium electric vehicles available to all, contributing to the global electric vehicle revolution, for a future greener and more sustainable.
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By partnering with IRONMAN and its series of mass participation sporting events that positively affect millions of people around the world, VinFast seizes the opportunity to promote itself widely to the citizens of the world, as well as inspire the use of electric vehicles.
As for the strategy behind the association, Millisecond. Le Thi Thu ThuyVice President of Vingroup and Global CEO of VinFast stated, “Sharing the spirit that ‘Anything is possible,’ we are honored to be a main partner of IRON MAN & IRON MAN Series 70.3. We are proud to be a part of the moments that push people beyond their limits and beyond what many have thought is humanly possible. We are confident that our electric mobility will strongly support the travel of IRONMAN athletes around the world so that they have no limits.”
IRON MAN The events are globally known for being one of the most challenging single-day sports competitions in the world. Since its debut in 1978, the IRON MAN Triathlons are a series of long-distance races made up of a 2.4-mile swim, 112-mile run bike walk and a 26.2-mile run, in that order. Similar to IRON MAN triathlons, the IRON MAN The 70.3 triathlons maintain the structure and format of the original triathlon series, but with mid-distance triathlons comprised of a 1.2-mile swim, 56-mile bike ride and a 13.1-mile run.
With more than 40 IRON MAN triathlon races and 90 IRONMAN 70.3 triathlons around the world, hundreds of thousands of athletes from around the world try to qualify for the respective IRON MAN World Championship and IRONMAN 70.3 World Championship, which are known for their grueling course, challenging race conditions, and international media coverage. Receiving widespread acclaim and public interest, the live broadcasts and documentary recap specials have garnered top honors, including 17 Sports Emmy Awards.
VinFast, a member of Vingroup, was envisioned to drive the global smart electric vehicle revolution movement. Established in 2017, VinFast owns a state of theArt world-leading scalable automotive manufacturing complex boasting up to 90% automation in Hai Phong, Vietnam. Strongly committed to the mission of a sustainable future for all, VinFast constantly innovates to deliver high-quality products, advanced intelligent services, seamless customer experiences, and a pricing strategy for all to inspire global customers to jointly create a sustainable future. intelligent and sustainable mobility. planet. Learn more at: https://vinfastauto.com.
Established in 1993, Vingroup is one of the leading private conglomerates in the region, with a total capitalization of $35 billion dollars of three listed companies (as of November 4, 2021). Vingroup currently focuses on three main areas: Technology and Industry, Services and Social Enterprise. Learn more at: https://www.vingroup.net/en.
ABOUT THE IRONMAN GROUP
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN®Triathlon series, the IRONMAN®70.3® Triathlon series, the IRONMAN®Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, The Rock ‘n’ Roll®Running Series, Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®World Triathlon Championship Series, premier running events including Standard Chartered Singapore Marathon™ and City2Surf®UTMB®World Series events including Tarawera Ultra and Ultra-Trail Australia™, Epic Series™ mountain bike races including Absa Cape Epic®road cycling events including Haute Route®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world, providing more than one million participants annually with the benefits of endurance sports through the company’s extensive offerings. From the beginnings of the iconic IRONMAN®brand and its first event in 1978, the athletes have shown that ANYTHING IS POSSIBLE®crossing finish lines around the world. Starting as a single race, The IRONMAN Group has grown into a global sensation with hundreds of events in more than 55 countries. The IRONMAN Group is owned by Advance, a private family business. For more information visitwww.ironman.com/about-ironman-group.
ABOUT THE PREVIEW
Advance is a private, family-owned company that owns and invests in companies in media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the long-term value of our companies by promoting growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together, these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.
SOURCE VinFast Automotive