Razorfish and Korea Blockchain Week explore cultural relevance as a catalyst for mainstream adoption of emerging technology

Featured by Razorfish as part of Korea block chain Week 2022, Day 1 panel will feature Bobby Hundreds, Betty, Jeff Hood and Kai Henry

NEW YORK–(BUSINESS WIRE)–#NFTrazor fishglobal leader in marketing transformation, today announced an addition to the Korea Blockchain Week 2022 lineup with a panel discussion focused on the connection between cultural relevance and widespread adoption of NFT.

Hosted by FactBlock and co-hosted by Hashed, Korea block chain Week 2022 brings together leaders from around the world for keynotes, panel discussions, and workshops exploring the top cutting-edge technologies and innovations impacting brands today, including blockchain, cryptocurrencyDeFi, NFT, metaverse, Web3 and more.

Presented by Razorfish, Drew Kim (Founder, sleepy tiger) and features a curated list of panelists who will spark an authentic and engaging discussion about what it takes to drive mainstream adoption by both individuals and brands. Panelists include:

“Razorfish was founded on the premise that disruptive technology would become ubiquitous, which no one would disagree with is true,” says Josh Campo, president of Razorfish. “With ubiquity comes pressure for brands to not only nimbly adapt to the emerging spaces their customers are embracing, but to resonate through purpose, relevance and innovation. Our nearly 30-year legacy is built on partnering with our customers to do just that, which is why we’re proud to bring these pioneering entrepreneurs together to have this powerful conversation at Korea Blockchain Week 2022.”

Since creating the first animated website and banner ads in the early 1990s, Razorfish has been a leader in driving marketing transformation for clients around the world, illustrated this year through several high-profile client activations oriented around the metaverse and the broader Web3. Additionally, research findings from Razorfish and VICE Media Group have reinforced both the magnitude and importance of the opportunity for brands in emerging technology of the metaverse and Web3, particularly when backed by clear and resonant brand purpose.

Korea Blockchain Week 2022, the largest blockchain event in Asia, takes place during the week of August 7 at the Grand Intercontinental Seoul Parnas, with the Razorfish panel taking place on Monday, August 8.the from 4:00 p.m. to 4:30 p.m. at Stage Busan.

About Razorfish

Razorfish is a world leader in marketing transformation. We help brands and businesses grow by creating unforgettable experiences that connect and enrich people’s lives. Digital pioneers since the dawn of the Internet, we are back to write a new chapter. Everything we do starts with people. Our 1,400 strategy, data, creative, and technology experts combine digital innovation, data, and cultural insights to help us understand what people want in every part of the journey. Through product and platform capabilities; physical and digital; and campaigns and content, we turn ideas into experiences that make a difference for our clients, their clients and the world we all live in.

Learn more at razorfish.com. Twitter: @reinazorfish | LinkedIn | Instagram | Facebook. Razorfish is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]world leader in communication.


David LaBar, Razorfish (New York)


[email protected]

Margaret Key, MSL (Seoul)

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