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CHICAGO, IL and VANCOUVER, BC / ACCESS CABLE / Jul 29, 2022 / The Planting Hope Company Inc. (TSXV:MYLK) (“sowing hope” or the “Company“), a plant-based food and beverage company focused on producing the world’s most nutritious and planet-friendly products, is pleased to announce the award of Values options (“Option”) and restricted stock units (“RSU”) under the Company’s Equity Incentive Plan (“Plan”) and the commitment of Bristol Capital Ltd. (“Bristol Capital”), who will provide investor relations for the Company.

Grant of Options and RSUs

The Board of Directors of the Company has authorized, in accordance with the Plan, the granting of 801,287 Values options (“Options”) and 2,516,434 Restricted Stock Units (“RSUs”) (collectively, “Awards”) to employees, contractors, officers, directors, and investor relations advisors effective July 29, 2022 (“Date Grant”), for purchase a total of up to 3,317,720 subordinated voting shares (“SV Shares”) in the capital of the Company. The options were granted at an exercise price of $0.44 per SV share, unless otherwise noted below.

Of the Prizes awarded:

a total of 1,923,636 RSUs were granted to certain directors and officers of the Company, with the balance of 592,797 RSUs granted to employees of the Company, for a term of 5 years from the Grant Date. RSUs are awarded annually for 3 years, with one-third of the RSUs available on each anniversary of the Grant Date. 240,000 options were granted to Bristol Capital. These Options were granted at an exercise price of $0.50 per SV Share for a term of 3 years from the Grant Date. Options are granted quarterly for 12 months. 196,590 Options were granted to IR Labs Inc. for a period of 5 years from the Grant Date. Options are granted semi-annually for 3 years. 60,000 Options were granted to an officer of the Company for a period of 5 years from the Grant Date. Options are granted semi-annually for 3 years. 304,697 Options were granted to employees and contractors of the Company for a period of 5 years from the Grant Date. Options are granted quarterly for 3 years.

Investor Relations Commitment

The Company has contracted with Bristol Capital, based in Ontario, Canada, to provide investor relations services to the Company for an initial period of 12 months beginning July 28, 2022 for a fee of up to a maximum of $14,000 per month, in addition to the granting of Options to purchase up to 240,000 SV Shares under the aforementioned terms. The retention fee is structured to match the level of marketing activity taking place, while the $14,000 fee applies during high-level marketing activity. Bristol Capital’s responsibilities include, but are not limited to, increasing Planting Hope’s exposure to the broader US, Canadian and European financial markets, targeting fund managers, research analysts, stockbrokers, wealth managers, investment advisers and investment bankers who invest and/or collaborate in emerging public companies, in addition to their consulting and content work.

Bristol Capital was founded in 2001 and has established itself as a leading investor relations and capital markets advisory firm serving a number of companies in the technology, renewable energy, energy, healthcare, aerospace, finance, infrastructure, industrial, and industrial industries. , entertainment and consumption that focuses primarily on micro and small-cap companies with market capitalizations between $30 million and $1 billion. Bristol Capital has developed thousands of valuable and strategic relationships with key players in the investment community that are well suited to the size, segment and stage of development of Bristol Capital’s clients.

About Planting Hope Company Inc.

Planting Hope develops, launches and scales uniquely innovative plant-based and planet-friendly food and beverage brands. Planting Hope’s cutting-edge products fill key unmet needs in the growing plant-based food and beverage space. Founded by experienced female entrepreneurs in the food industry, Planting Hope is a women-led and women-led business with a focus on nutrition, sustainability and diversity. For more information visit:

On behalf of the Board

Julia Stamberger

President, Director and CEO


Julia Stamberger
CEO and co-founder
(773) 492-2243

[email protected]

For infrared inquiries:
Glen Akselrod, Bristol Capital
(905) 326-1888 ext. 1
[email protected]

Caroline Sawamoto, IR Laboratories
(773) 492-2243
[email protected]

For media inquiries
Alex Jessup, Jessup PR
(323) 529-3541
[email protected]

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Statements This press release contains “forward-looking statements” or “forward-looking information” (hereinafter collectively referred to as “forward-looking statements”) within the meaning of applicable Canadian securities legislation. All statements addressing activities, events or developments that the Company expects or anticipates will or may occur in the future, including statements about the Company’s ability to execute its objectives, the timing of these objectives, the potential demand for the company. products, the timing and success of anticipated product launches and distribution of the Company’s products, and the Company’s business prospects, future trends, plans and strategies. In some cases, forward-looking statements are preceded, followed or include words such as “may”, “will”, “would”, “could”, “should”, “believes”, “estimates”, “projects”, “potential” , “expects”, “plans”, “anticipates”, “continues”, or the negative of those words or other similar or comparable words. In preparing the forward-looking statements in this news release, the Company has applied several important assumptions, including, but not limited to, the assumption that demand for the Company’s product will be sustained or increased in accordance with management’s projections, that the Company’s internal demand research and analysis are indicative of broader market trends and the Company’s anticipated future demand for its products, that changes in consumer preferences in the plant-based food industry will continue in accordance with the Company’s expectations, that the Company’s current business objectives can be achieved and that its other corporate activities will proceed as expected, and that general business and economic conditions will not change materially adversely. Although the Company’s management believes that the assumptions made and the expectations represented by such statements are reasonable, there can be no assurance that any forward-looking statements in this document will prove to be accurate. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. future. statements. Although the Company’s management has attempted to identify important factors that could cause actual results to differ materially from those contained in the forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or anticipated. Risks and uncertainties applicable to the Company, as well as trends identified by the Company affecting its industry, can be found in the Company’s annual information form dated January 6, 2022 and the Company’s continuing disclosure record. Company available on SEDAR at Such cautionary statements qualify all forward-looking statements made in this press release. The Company undertakes no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by applicable law.

FONT: The Planting Hope Company Inc.

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