Macy's to open Toys R Us stores inside all US stores, including State Street flagship

Chicago will see a physical Toys R Us store on State Street this year, after Macy’s announced that it will launch Toys R Us stores in all of its US retail stores in the coming months.

Since last August, Macy’s has sold Toys R Us products exclusively online, the company said in a news release Monday. The new “in-store stores” will open between the end of July and mid-October. They range from 1,000 square feet to 10,000 square feet in iconic locations, including at Macy’s in the historic Marshall Field and Co. Building on State Street in the Loop.

“We hope that Toys ‘R’ Us children of all ages discover the joy of exploring and playing in our stores and that families create special memories together,” Nata Dvir, Macy’s chief merchandising officer, said in a statement. “Customer response to our partnership with Toys ‘R’ Us has been incredible and our toy business has seen tremendous growth.”

The stores will include “hands-on demonstration tables for customers to interact with various toy assortments,” the company said. The flexible footprints will allow Macy’s to expand stores during the holiday season.

Toys R Us filed for Chapter 11 bankruptcy protection in 2017 and announced plans the following year to close its more than 700 remaining US stores, including 31 in Illinois. At the time, the retailer still accounted for 15% to 20% of the US toy market.

The company attempted to open two brick-and-mortar stores in the US in 2019, one in New Jersey and one in Houston. but both closed last year. The company continued to sell toys online.

Shortly after Toys R Us closed the two stores, New York-based brand management company WHP Global acquired a majority stake in Toys R Us parent company Tru Kids. Macy’s now sells Toys R Us products as part of a partnership with WHP Global.

In 2019, Toys R Us opened a pop-up exhibit called Toys R Us Adventure. in a former Topshop store on North Michigan Avenue.

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