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Real estate tech startup secures a spot as one of seven finalists in the tech category at the 2022 awards to be presented at Inman Connect Las Vegas

NEW YORK, NY / ACCESS CABLE / July 26, 2022 / To locate, a New York-based real estate technology company, is on a mission to improve homebuying for everyone. To that end, Localize has been selected as a finalist for Best Real Estate Technology at the Inman Innovator Awards, presented at Inman Connect Las Vegas on Friday, August 5.

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The presentation focused on Hunter by Localize™, the company’s cutting-edge technology that equips real estate professionals and consumers with useful advantages to gain an edge in the cutthroat real estate market.

For agents who work with Localize, Hunter converts new leads into closed deals at up to 3-4 times the industry standard NAR of 0.5-1%.

Through a clever blend of human and artificial intelligence, Hunter supports agent partners by engaging with each potential buyer in a meaningful way through 24/7 support. Hunter communicates with these potential clients instantly via text messages, providing accurate information on the most relevant properties.

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“Using state-of-the-art technologyArt technology, we are able to nurture and qualify leads on an unprecedented scale while maintaining a human feel when interacting with customers,” said Localize CPO Ilan Fraiman.

Hunter’s smart matching capabilities use machine learning technology to understand buyer feedback and improve responses over time, creating an effective feedback loop.

“I’m proud of our exceptional team’s tireless effort to develop this cutting-edge technology and then put it in the hands of agents to power their everyday business,” said Localize CEO Omer Granot. “We look forward to hearing from the award winners, as well as attending the conference and connecting with agents in person.”

Localize also employs a strong team of homebuying consultants that complement Hunter’s technology. This team uses its market expertise and logistical support to streamline communication and essential meetings between buyers and agents.

While the technology supports both buyers and agents, real estate professionals who partner with Localize find that Hunter saves them time by taking on the legwork of communicating with the buyer. This allows agents to focus their time on late-stage buyers who are serious about resort properties and are more likely to transact.

Agents can take advantage of this technology through the LocalizeHQ mobile app and LocalizeHQ.coma desk command center and control of leads in real time.

“We look forward to expanding into more markets in the US and bringing our unique focus and product to more agents to maximize its potential,” said Fraiman.

For more information on Localize or to register with Hunter, visit

To connect with Localize at Inman, select a time in

About Locate

Localize is revolutionizing the real estate industry to benefit both buyers and agents. Localize, founded in Tel Aviv in 2012, now has 150 employees in offices in Tel Aviv and New York.

Localize is the brainchild of Founder, President and CTO Asaf Rubin, founding member of Taboola, a $1B unicorn; CEO Omer Granot, former vice president of growth for Via, a $2 billion unicorn; and CPO Ilan Fraiman, formerly of Trusteer, which was acquired by IBM for $700 million.


Amanda Johnson
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