Kim Kardashian has agreed to settle charges brought by the Securities and Exchange Commission and pay $1.26 million for promoting a cryptocurrency on social media without disclosing the payment she received for the plug.
The SEC said Monday that the reality star and businessman have agreed to cooperate with its ongoing investigation.
The SEC said that Kardashian did not disclose that she was paid $250,000 to publish a post on her Instagram account about EMAX tokens, a crypto asset security offered by EthereumMax.
Kardashian’s post contained a link to the EthereumMax website, which provided instructions for potential investors to purchase EMAX tokens.
“Federal securities laws are clear that any celebrity or other person who promotes a crypto asset security must disclose the nature, source, and amount of compensation they received in exchange for the promotion,” Gurbir Grewal, director of the SEC’s enforcement division said in a prepared statement.
Kardashian agreed not to promote any crypto asset values for three years.
While Kardashian is well known for reality television, currently appearing on “The Kardashians” on Hulu, she is also a successful businesswoman. Her brands include SKIMS, which has shapewear, underwear and other products, and a skincare line called SKKN.