DALLAS, TX / ACCESS CABLE / July 29, 2022 / Erica Woolstonpopular jewels The Prosper, Texas-based company recently announced a collaboration with Jaclyn Singletary Gibson LLC, a Dallas-based marketing, promotional and charity organization. While the design remains a secret until the release of this limited-edition necklace, a spokesperson for Jaclyn Singletary Gibson LLC describes it as inspiring and “a classic piece designed with every woman in mind.”
Erica Woolston (EW) products focus on quality and are created with the intention to inspire. Each bracelet is handcrafted, and EW jewelers use 14k gold and EG color vs2 quality natural earth diamonds, all sourced without conflict. EW has a history of high-profile collaborations with personalities and celebrities, as well as collaborations with charities.
A previous collaboration was with the Lauren Scruggs Kennedy Foundation (LSK Foundation), a nonprofit organization that works with the ArTech Laboratory in Midlothian, Texas, to provide custom silicone prosthetic shells to women and girls who have lost limbs. A spokesperson for Erica Woolston shared that the purchase of the limited edition bracelet allowed EW to donate 100% of the proceeds to the LSK Foundation: “This donation helps provide funds to women hoping to experience both physical and spiritual restoration and healing. The Lauren Scruggs Kennedy Foundation exists to bring hope, restore confidence and ignite faith in girls and women by providing them with beautiful cosmetic prosthetic coverings.”
Erica Woolston currently offers the EW x the Lemons Foundation bracelet; 100% of profits are donated to this 501(c)(3) non-profit organization started by Tay Dome, which focuses on building a community whose goal is to support and encourage those who struggle with mental help. The popularity of ensembles like the EW x Lauren Kennedy bracelet and the EW x the Lemons Foundation bracelet demonstrates the public’s interest in purchasing products that give back and inspire.
Recent studies show that shoppers, especially younger consumers, are more likely to purchase products that give back, and that companies and businesses can increase brand loyalty simply by doing the right thing. Forbes states that “…charity is the right thing to do. Brands have the opportunity to improve the world on a large scale; imagine how much better the world could be thanks to corporate giving programs.”
Forbes continues to show evidence that corporate donations create a strong internal culture with happier employees; encourage purchases that customers can feel good about; encourages long-term loyalty; and highlights the importance of companies being genuine. Companies like Erica Woolston have shown their integrity by generously donating not just a portion but 100% of the profits of designated companies jewels pieces to their chosen charities.
The EW x Jaclyn Gibson necklace is an example of a product that customers can feel good about buying, due to Woolston and Gibson’s combined dedication to helping others and promoting global good. A spokesperson for Jaclyn Singletary Gibson LLC had this to say about the collaboration: “We have been working closely with Erica Woolston’s creative team to refine the final design and it is in the final stages before production. We are excited about the collaboration and look forward to working more with EW in the future.”
Jaclyn Singletary Gibson LLC, like Erica Woolston, has a history of giving back. The founder, Mrs. Gibson, is the daughter of NFL Hall of Famer Mike Singletary. Singletary is the founder and president of the nonprofit organization Changing Our Perspective, which is dedicated to providing improved educational platforms to the disadvantaged. kids. Changing Our Perspective is based in Chicago and is moving forward with its expansion across the country. Along with his wife Kim, Singletary works to equip underprivileged teens with the resources and tools they need to empower them to build a better future.
Jaclyn Singletary Gibson LLC is involved in supporting Changing Our Perspective, as well as many other charities, including Breakthrough, another nonprofit in Chicago. This inner city organization also focuses on the underprivileged. kids and improve their educational opportunities; Ms. Gibson has personally volunteered to teach photography classes to inner-city students prior to her move from Chicago to California, and JSC LLC continues to financially support Breakthrough.
Jaclyn Singletary Gibson LLC also supports the Church for Entrepreneurs podcast (helping small business owners balance work and family), Outreach (an inner-city Indianapolis nonprofit supporting children without home), YouVersion (a Bible app created for global outreach), Compassion International (donations for food, housing, and education for at-risk children in Africa), and several local churches.
The release of this limited-edition necklace coincides with Jaclyn Singletary Gibson LLC’s upcoming line of casual wear, featuring cozy hoodies with inspiring words and phrases like Perspective. Ms. Gibson was influenced by her father’s charity work in Chicago and a representative from her company states: “Our vision is in line with Mike Singletary and Changing Our Perspective. Perspective is a keyword: it means seeing the world or situations from another person’s point of view. This concept helps people get out of their own heads and see the need around them to create a better place for everyone.”
Jaclyn Singletary Gibson LLC is an online company based in Dallas, Texas, focused on promoting and marketing prominent brands.
FONT: Jaclyn Singletary Gibson