The report analyzes the presence of nearly 2,000 brands in gaming streaming by measuring logo presence, chat mentions, and exposure time across the top 500 channels on Twitch.Report illuminates opportunities for brand marketers to qualify advertising and sponsorship opportunities in gaming and esports, helping them effectively measure their return on investment and understand the best means of engaging audiences across gaming platforms
NEW YORK, NY / ACCESS CABLE / July 13, 2022 / Esports and gaming live streaming analytics company, stream axa wholly owned subsidiary of Engine Gaming and Media, Inc. (“Engine” or the “Company”) (NASDAQ:GAME)(TSXV:GAME), announced today that it has published its Gaming & Esports Brands Report, essential reading for all players looking to crack the marketing code in the gaming world. Report takes an in-depth look at how brands and advertisers are leveraging gaming and esports within live streaming for marketing purposes as brand patronage increases as a result of millions of teens and young adults leaving the technology linear. TVdevoting large amounts of entertainment time to online gaming.
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Broadcast Battleaxe Gaming & Esports Brands Report is designed to help brand marketers qualify advertising and sponsorship opportunities and the importance of influencers in game streaming marketing campaigns, navigating through the sea of influencers in an effort to maximize engagement. ability to reach the target audience.
Key findings include:
The number of brand-sponsored content creators has increased dramatically since the beginning of 2020. Sponsored streams are on the rise, peaking in the first quarter of this year, amassing 153 million sponsored hours viewed.Electronic Hardware brands are the most popular category among gamers, with brand logos appearing on 5.7k of the top Twitch channels this year. Electronic Hardware brands have also generated a total of 6.3 million mentions in Twitch chat. Apparel logos are often seen on screen when streamers wear branded apparel, but fans don’t talk about apparel brands as often because they don’t advertise as much on live stream. like other types of brands. By contrast, Amazon Marketplace doesn’t have much of a logo presence; however, it is second only to electronic hardware in chat mentions.crypto The brands are quickly becoming some of the most recognizable brands for gamers. Coinbase partnered with esports league Blast Premier to engage with Counter-Strike fans and garnered over 141 minutes of airtime and 676 million impressions. Doritos is the most talked about snack brand on Twitch, with 42% mentions in Twitch chat in Q1 2022. Doritos rose to the top of the charts with a mix of highly produced esports tournaments. They also created a custom Doritos emote, which appears as a physical Doritos chip within Twitch chat and has become a de facto refreshment sign among fans of the stream. the company’s association with the ESL Pro League. Red Bull has partnered with G2 Esports, a European esports team, to increase brand awareness among esports fans and enthusiasts of video game streaming culture. Additionally, the G2 streamer team generated 415 Red Bull chat mentions during the first quarter of 2022.
“This report highlights some very compelling data points on the opportunities in the field of gaming and esports for marketers, identifying effectiveness and, more importantly, return on investment. We look forward to continuing to encourage additional brand investment in game creators and esports tournaments,” said Eduard Monsterrat, CEO of Stream Hatchet.
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The report finds that the most popular campaign activations used by brands in esports and live streaming include esports tournaments, team organization where brands use jersey patches to capture impressions or create sponsored content around the team, and in-game activations where brands create characters or virtual versions of their product.
The release of this report follows the release of Stream Hatchet brands tool in June 2022. Enables marketers to track earned media value of top brands across video game streaming platforms to better judge which team, event, or community opportunities are right for them. Stream Hatchet Brands tracks by hours viewed, average viewership per minute (AMA), chat mentions, number of exposures, exposure time, and impressions.
the Gaming & Esports Brands Report can be downloaded for free from: https://insights.streamhatchet.com/brands-report-2022
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About Stream Hatchet
Stream Hatchet is the market leader in live streaming audience data analytics for the world’s leading video game streaming platforms. Stream Hatchet provides insights to leading brands, creator networks, esports leagues, game publishers, and other companies measuring the impact of live video game streaming. Stream Hatchet is a wholly owned subsidiary of Engine Gaming and Media.
About Engine Gaming and Media, Inc.
Engine Gaming and Media, Inc. (NASDAQ:GAME)(TSX-V:GAME) provides premium esports and social sports gaming experiences, as well as unmatched data analytics, marketing, advertising and intellectual property to support its direct ownership and operation . to consumer properties while providing these services to enable its customers and partners. The company’s subsidiaries include Stream Hatchet, the world leader in game video distribution analytics; Sideqik, a social influencer marketing discovery, analytics and activation platform; WinView Games, a predictive social gaming platform for viewers to play while watching live events; and Frankly Media, a digital publishing platform used to create, distribute and monetize content across all digital channels. Engine Media generates revenue through a combination of direct-to-consumer rates, streaming technology and data SaaS-based offerings, and programmatic advertising. For more information please visit www.enginegaming.com.
For more information, contact:
Broadcast Ax PR:
amy ballantyne
big game machine
Email: [email protected]
Powersports Investor Relations
Shannon Devine
MZ group
Email: [email protected]
FONT: Engine Gaming & Media Holdings, Inc.
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https://www.accesswire.com/708495/Engine-Gamings-Stream-Hatchet-Releases-Brands-in-Gaming-and-Esports-Report-a-Read-All-for-Those-Looking-to-Understand- Marketing-in-the-game-universe