The acquisition strengthens BCII Enterprises’ growing portfolio of YourInfo.com Corp’s patent-pending technology that enables individuals and entities to share advertising revenue related to their data.
It builds on BCII’s strategy of acquiring innovative technology companies in key categories.
NEW YORK, NY / ACCESS CABLE / July 15, 2022 / BCII Enterprises, Inc, (OTC PINK:BCII) (“BCII”), a block chain technology company, today announced the acquisition of YourInfo.com Corp., an innovative data company that enables individuals and entities to benefit from their data.
YourInfo.com Corp. (“YourInfo”) technology platform, which is currently under development, will allow individuals, corporations/entities and/or assets (collectively, “Users”) to collect and aggregate, for their own purposes and interest. , independent data collected and used by third parties such as Google, Facebookand other ads related to browsing and visits to the website of said Users.
An example of such data is all the information that Facebook (n/k/a META) has historically collected and continues to collect all of that User’s actions and browsing history on Facebook tagged sites. This is critical information that Facebook uses to target ads related to the User’s interests. This model is responsible for the substantial advertising revenue generated by Meta, Google, and other similar service providers.
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Unfortunately, not many people know or understand that they, too, can access the vast and valuable information that is generated and collected through your online activity.
More importantly, even fewer people are aware that they can also access, aggregate and even “monetize” their own personal data in the same way that Meta, Google and others do to generate ad revenue.
YourInfo.com allows Internet Users to aggregate the vast amount of data that their activity has generated, then further organize and standardize it, and finally combine it with data from third-party sites of the User’s preference, to create their own “Data Capsule”. User Data”.
This “user data capsule” would contain valuable and monetizable information about the user. Using the power of network effects, any user who wants to monetize their data through ads can do so. The reason such data will be worthy of advertising, and therefore valuable, is because the parties buying ads will know that information about the User was independently collected and, to that extent, verified.
The monetization process to grant monetary benefits to the User will be through those interested in advertisements related to the data of said Users paying a pre-established fee for purchase a portion of an NFT related to User data (ie “User Data Capsule”) that would be traded on BCII’s own marketplace.
YourInfo.com will create the NFT annually on behalf of the User and that NFT will have a key that is used only to access that User’s Data Capsule. Demand for such data capsules is expected to come naturally from advertisers, curiosity seekers, as well as speculators who may have the ability or interest to speculate on the future development of said User implied by the data capsule.
In that regard, it should be made clear that interested advertisers will be able to communicate directly with information capsule owners, as individuals and other entities, without the involvement of YourInfo.com in the interaction.
YourInfo.com expects to launch its business and technology platform in the fourth quarter of 2022.
Andreas Typaldos, CEO of BCII Enterprises, states: “We are very excited about the far-reaching and innovative prospects of this acquisition. For too long, Internet users have been prevented from benefiting from what is most important to them: their data. YourInfo.com promises to change all that and we are thrilled to be able to change the landscape of consumer data through the use of NFT.”
The US online advertising market is projected to grow from $132 billion in 2019 to $320 billion in 2025. Digital media accounted for roughly 65% of all global ad spending in 2021. Last year , Google, Facebook and Amazon accounted for nearly 65% of digital investment. advertising dollars spent.
This acquisition follows the acquisition of NFT Clearing, Inc. (“NFT”) on January 4, 2022, whose mission and technology is to authenticate the provenance of NFTs (Non-Fungible Tokens).
Details of the transaction
BCII Enterprises, Inc. is acquiring YourInfo.com Corp and the companies have signed and closed the deal effective July 11, 2022. No further details were disclosed.
About YourInfo.com Corp
YourInfo.com Corp. empowers individuals and entities with the ability to access, package and “monetize” their data in NFT format. YourInfo.com believes that people should benefit from its Internet presence and that its patent-pending monetization model could go viral. YourInfo.com anticipates the launch of its business and technology platform in the fourth quarter of 2022.
About BCII Enterprises, Inc.
Any statement contained in this Press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, among other things, statements regarding offeringthe expected gross receipts, the expected use of the proceeds, and the expected closing of the offering. All forward-looking statements contained in this document are based on current expectations, but are subject to a number of risks and uncertainties. Factors that could cause actual future results to differ materially from current expectations include, among others, risks and uncertainties related to the Company’s ability to develop, market and sell its products; the expected benefits and effectiveness of the Company’s products; the availability of substantial additional funds for the Company to continue operations and to conduct research and development and future commercialization of products; and the Company’s business, research, product development, regulatory approval, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in our presentations with OTC Markets.
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