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STOCKHOLM, SE / ACCESS CABLE / July 14, 2022 / Advertising AB (STO:ADVT)

SeenThis and Adverty Partnership Adaptive Streaming Video Advertising Brings Innovative Programmatic Video Ad Formats to Gaming for the First Time

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London, UK – July 14, 2022: advertising AB today launches a global partnership with a Swedish technology company seen this; the partnership enables broadcast video advertising to be delivered in live gaming environments for the first time. The groundbreaking collaboration will enable advertisers to programmatically stream creative video through their preferred DSPs in Adverty’s inventory of standard display banner games from the IAB, setting a new standard for high-quality, fluid, and immersive video advertising on the Internet. play.

The demand for video advertising formats shows no signs of abating. In the US alone, digital video ad spend is up 49% in 2021 and is expected to reach nearly $50 billion this year, with other markets set to see growth on a similar scale.

By streaming rather than using traditional technology, Adverty and SeenThis create crisp, lightweight video ad placements in contextually appropriate positions across In-Play™ ads, from billboards to bus Havens: Within a wide range of games, driving optimal engagement and performance.

Jonas Söderqvist, CEO of Adverty comments: “At a time when programmatic video advertising continues to grow, we are delighted to announce our global partnership with SeenThis to bring video ads to in-game advertising. This industry-first streaming solution is incredibly light on data and enables short, snappy content sharing with maximum flexibility. This adds significantly to the immersive quality of our leading gaming environments, with smooth, high-quality, fast-rendering video ad units now available across all of our formats.”

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Jesper Benon, CEO of SeenThis adds: “Through our streaming technology, we are accelerating and evolving the digital media landscape to set a new standard for online content delivery. SeenThis’s innovative display experience enables advertisers to deliver high-quality video creative on display across the programmatic ecosystem, at speed and scale, delivering highly engaging experiences. This is the first time the SeenThis video stream has been used in-game and we’re delighted to see that the Adverty ad platform is fully compliant in our current state.Art video technology.

This new format will allow brands that are investing in video to post short videos between 6 and 15 seconds, as seen on platforms like TikTok, Instagram, Facebook and YouTube, in games where they find captive, engaged, and often hard-to-reach audiences. With more than 3 billion players worldwide, more and more brands are choosing to implement in-game advertising, with increasingly sophisticated ads producing impressive results at a time when such opportunities are seen as central to future innovations within the game. Metaverse.

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About SeenThis
Since 2017, Swedish technology company SeenThis has been developing screen experiences for everyone, everywhere. With its innovative adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content. With billions of streams served for more than 1,000 brands in more than 40 countries, the company is on a journey to reshape the Internet, forever. Working in eight offices around the world, SeenThis employees are obsessed with creating a truly high-speed, energy-efficient Internet. For more information visit seen

For more information contact:

Anders Rössel, CFO
Telephone: +46 70 867 00 20
Email: [email protected]

about the ad

Adverty, the leading gaming advertising platform, delivers seamless In-Play™ and In-Menu™ ads to connect brands and people through its revolutionary, proprietary technology built for gaming. The platform delivers true in-game ad inventory at scale and enables content creators to monetize the entire experience with immersive, unobtrusive, and easy-to-embed ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, Istanbul, and Lviv and works with advertisers, agencies, and developers to unlock gaming audiences and revenue streams. More information in

This information is information that Adverty AB is required to make public under the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons indicated above, on 2022-07-14 08:15 CEST.

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Advertising Launches Industry’s First Streaming Video Technology for In-Play™ Ads in Partnership with SeenThis

FONT: AB Advertising

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